Senior Vice President of Strategy and Development
MELANIE LENZ was named senior vice president of strategy and development in December 2014.
Lenz joined the Rays in November 2006 and was responsible for managing the design and construction of the Rays spring training facility in Charlotte County. In 2014, Charlotte Sports Park was voted the favorite spring training destination by the readers of USA Today.
Most recently at Tropicana Field, Lenz oversaw the creation of the 360-degree pedestrian circulation around the lower seating bowl and a reimagined batter's eye gathering point called The Porch. This project builds on the more than $20 million the Rays have invested in Tropicana Field since 2006, all aimed at enhancing the fan experience.
In addition to the management of capital projects for the Rays, she oversees the organization's key strategic initiatives including the Rays brand extension within the television market, management of key business relationships, business analytics activities and long-term facilities planning.
Lenz came to the Rays from the New York City Economic Development Corporation, where she had served as vice president, real estate development since 2000. During that period, she directed many real estate transactions within the five boroughs of New York City, resulting in over 15 million square feet of new development and several billion dollars in investment.
Lenz attended the University of Pittsburgh's Graduate School of Public and International Affairs, and received her master's degree in urban and regional planning in 1999. She earned her bachelor's degree from Duquesne University in 1995.
She serves on the board of directors of the Tampa Downtown Partnership, as well as the United Way of Tampa Bay and the Tampa Hillsborough Economic Development Corporation.
Lenz is a native of Grampian, Pa. She and her husband, Kurt, live in St. Petersburg with their two sons.