Teams 
Rays fans are found throughout the Tampa Bay area, with approximately 55% of Rays fans living in Pinellas and Hillsborough counties and the remainder spread throughout the rest of Tampa Bay.
Major League Baseball is the highest indexing sport among females and the Rays are no exception, with a fan base composed of 42% females.
More than half of Rays fans have a household income in excess of $50,000 per year and Rays fans are 26% more likely than the Tampa Bay market average to have a household income in excess of $100,000 per year.
Adult Rays fans tend to be younger than the Tampa Bay population as a whole, as a quarter of Rays fans are under the age of 35 and 59% of Rays fans are under the 55.
Scarborough Research, Tampa Bay; 2011 Release 1
Rays Fans (w,a,l) defined as watched, attended, or listened to a Rays game in the past 12 months.
