The Rays have made a commitment to growing their fan base throughout the Tampa Bay region. In 2012, 44% of Rays Fans came from an area other than Hillsborough or Pinellas County and 16.3% of Rays Fans came from Sarasota or Manatee County.
Major League Baseball is the highest indexing sport among females and the Rays are no exception, with a fan base composed of 43% females.
Adult Rays fans tend to be younger than the general Tampa Bay population, as over a quarter of Rays fans are under the age of 35 and almost 60% of Rays fans are under the age of 55.
Almost half of Rays Fans have a household income in excess of $50,000 per year and Rays fans are 14% more likely than the Tampa Bay market average to have a household income in excess of $100,000 per year.