06/11/2007 5:45 PM ET
Collecting baseball card gets kids 'in the game'
'Be the MVP in NYC' trading card promotion offers prizes galore and Grand Prize All-Star experiences
MLBPA Press Release
NEW YORK -- Two Grand Prize winners will get to rub elbows with Major League Baseball's biggest stars on the field at Yankee Stadium, courtesy of the Major League Baseball Players Association, Topps, and Upper Deck, through a season-long promotion launching today on http://www.bbcards.com.
The “Be the MVP in NYC” trading card sweepstakes connects kids with their favorite Major League players through the fun of collecting baseball cards. Specially marked packs of Topps Series 2, Upper Deck Series 2 and Fleer Ultra baseball cards offer game cards containing codes for on-line entry to win one of two Grand Prize trips for four to the 2008 World Series in Yankee Stadium, including an on-field experience during the Home Run Derby. Other prizes include Xbox 360 video game consoles, Major League Baseball 2K7 video games, officially licensed baseball caps, 2007 Backyard Baseball video games, autographed baseballs, and more.
The promotion is supported by :30 and :15-second TV commercials on youth-focused cable networks, national print advertising, point-of-purchase retail displays, and a sixty-city youth baseball tour program.
[Watch the commercial here: http://www.bbcards.com/TVCommercial.html]
No purchase necessary for participation. For sweepstakes rules and conditions, please visit www.bbcards.com.