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04/04/2007 6:11 PM ET
Dunkin' Donuts, Rays announce new partnership
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ST. PETERSBURG, Fla. -- The Tampa Bay Devil Rays and Dunkin' Donuts have agreed to a multi-year sponsorship affiliation.

As part of the agreement, the Rays and Dunkin' Donuts will partner to organize a season-long promotion called "Rays Win, You Win". Whenever the Rays win a home or road game, fans can stop at a participating Dunkin' Donuts and receive a free donut simply by mentioning that the Rays won the day before.

Participating Dunkin' Donuts include those in Citrus, Hernando, Hillsborough, Manatee, Pasco, Pinellas, Polk, and Sarasota counties.

"Dunkin' Donuts has brought tremendous enthusiasm and creativity to this new partnership," said Rays Senior Vice President/Chief Sales Officer Mark Fernandez. "'The Rays Win You Win' promotion combined with their ballpark presence is certain to create measurable results and a strong connection between our two brands."

The two organizations have teamed for a second season-long promotion called "Win Coffee for a Year". The promotion will run each Sunday home game. Fans can enter to win at any participating Tampa Bay area locations, and the chosen participant will be given the opportunity to go on the field and throw a baseball into a giant donut. If the contestant wins, he/she receives free coffee for a year and every fan in attendance receives a coupon upon exit of the stadium for a free coffee from Dunkin' Donuts Dunkin' Donuts will also receive in-stadium signage at Tropicana Field and they will advertise on the Rays pre- and postgame radio broadcasts.

"We are very excited about being affiliated with the Devil Rays and we look forward to a great season," said Natalie Ostroski, Field Marketing Manager for Dunkin' Donuts. "We are especially excited about the 'Rays Win, You Win' promotion. Stop by your local Dunkin' Donuts store in the greater Tampa Bay area to pick up your free donut after every game the Devil Rays win! Be sure you also try our refreshing Iced Coffee or any of our delicious beverages while you're there."

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